The common thread in my experience is the analysis of how to engage different audiences- or users- in effective and stimulating ways; from the tiny interactions to the greater UI, and all the research that inspires it.

My design career has been an expedition in storytelling that started with attending a UK Drama School and led to building human-centered products - with a stop along the way to get my MA in Innovation & Entrepreneurship where I mastered design thinking and lean modelling.

I've applied my varied expertise in various industries, from B2B to healthcare, and even some niche mobile games.