To me, crafting a customer journey = narrative storytelling.
Though my background is diverse, the common thread has been the analysis of how to engage different audiences- or users- in effective and stimulating ways; from the microcopy to the greater UI, and all the research that inspires it.

Most recently, I’ve designed complex B2B applications incorporating this ethos.
Let's take your users on journeys they'll want to go on again and again.
Graduating from the Royal Birmingham Conservatoire with an acting degree and Goldsmiths (University of London) with an MA in Creative Entrepreneurship, my experience in higher education has revolved around storytelling in its various applications-especially immersive, experiential practices.