My design formula:
crafting a user journey = narrative storytelling.
The common thread in my experience is the analysis of how to engage different audiences- or users- in effective and stimulating ways; from the tiny interactions to the greater UI, and all the research that inspires it.
Let's take your users on journeys they'll want to go on again and again.
My interest in design was fostered from an expedition in storytelling that started with attending a UK drama school to designing products - with a stop along the way to get my MA in Innovation & Entrepreneurship where I mastered design thinking and lean modelling.
I've applied my varied expertise in various industries, from B2B to healthcare, and even some niche mobile games.